Create.
your strategy
Do you want to outsmart your competitors, seize opportunities or increase your competitive advantages? Create your strategy with Jester Strategy.
Control.
your strategy
A strategy is not a snapshot. It is a continuous process of reflection and adjustments. Control your strategy with Jester Strategy.
Challenge.
your strategy
Is your strategy ready for tomorrow? Do you have enough competitive advantages compared to others in the market? Challenge your strategy with Jester Strategy.
Create
your strategy
Do you want to outsmart your competitors, seize opportunities or increase your competitive advantages? Jester Strategy has created a proven methodology to answer your complex and strategic challenges in only six steps: the Strategy Cube. We give you structure, cohesion and a critical note during your strategy development. You know your business; we see the strategy. And that combination works every time.
Control
your strategy
Strategy is not a snapshot. It is a continuous process of planning, implementation and thinking about results and adjustments. Strategy is not a photo; it is a film. To control the execution of your strategy, we set up two organizational cycles. First, an external cycle aimed to monitor the environment, exposing opportunities and averting threats. Second, an internal cycle to optimize the strategy. Together, these cycles result in clear goals to continuously learn from the process.
Challenge
your strategy
Often strategies are only working on paper but not in practice. This can have three causes. First: your strategy is not complete. Your ambition is clear, but the planning is lacking. You know what you present to your customers, but not what sets you apart from competitors. Second: your strategy does not anticipate extreme circumstances. Think about severe scarcity, social instability or disruptive technology. Third: your strategy is not clear in the organization. People do not know the strategic goals. Put some pressure on your strategy and challenge it with our critics. Find out if you have a strategy; we like to challenge you.
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Scenario-planning.
For you, as an organization, it is difficult to read your external environment. It makes you blind to extreme circumstances. Scenario planning broadens your view at an early stage. Instead of certainties, scenario planning focuses on uncertainties. Scenario planning makes the unthinkable thinkable; it tests if your strategy is future-proof and provides a perspective that aims for action.
OGSM.
Strategic planning defines how your company gets from A to B. You make your strategy concrete with action lines. You determine the time and you make people responsible for different goals. The OGSM (Objectives, Goals, Strategies, Measures) model provides this structure. This way, you can shape the planning, monitor the progress and reflect on the results.

Ready for the future
With pride we present our new book ‘Klaar voor de toekomst. Ontwerp een effectieve strategie in 6 stappen’. Want to learn more about our unique strategy development method; the CUBE? Order your copy on managementboek.nl or bol.com.
This is what our clients say
Show, don’t tell. We can claim to be experts in the field of strategy, but we prefer to demonstrate it. Explore why both profit and non-profit organizations choose Jester Strategy and witness how we collaborate to achieve the best strategy:
“Jester Strategy heeft veel gevoel voor ons bedrijf en onze markt. Bij het opstellen van onze nieuwe strategie hebben we een goede balans tussen vernieuwing en haalbaarheid weten te slaan. Ik ben erg onder de indruk van de resultaten.”
Jan Bobbink
Jan Bobbink, CEO Qlip
"De specialisten van Jester hebben bestuur en Raad van Toezicht uitmuntend geadviseerd over inhoud van én intern proces naar een nieuwe strategie. Dat laatste is niet elk adviesbureau gegeven."
Peter Schrage
Directeur NV Schadeverzekering
"Jester Strategy heeft ervoor gezorgd dat we een quantum leap hebben gemaakt in het bepalen van onze strategie."
Mattijs ten Brink
CEO, Sunweb Group
“De samenwerking met Jester Strategy helpt ons om op gestructureerde én creatieve wijze naar de toekomst te kijken. Niet alleen hebben we een toekomstbestendig huisvestingsplan, we hebben binnen de universiteit het gesprek gestart over hoe en waar we werken.”
Nico-Tom Pen
Portefeuillemanager Vastgoed Universiteit Twente
“De strategiekaarten maken concreet welke acties we moeten ondernemen om de strategie te realiseren. Door dit een plek te geven in onze jaarplannen weten we zeker dat de strategie van het papier komt.”
Herman Heijtmeijer
Financieel directeur Voergroep Zuid
“Ik heb met veel plezier samengewerkt met Jester Strategy. Het doel was duidelijk, er werd actief meegedacht en afspraken werden nagekomen. Het eindproduct mag er zijn en dat onder grote tijdsdruk. Daarbij kan ik ook nu nog aankloppen voor ondersteuning.”
Jos van den Broek
Manager Bovag Rijscholen
Strategy as a Service.
Imagine this: you always have your own strategy team at your disposal without hiring an expensive strategist. Experts who ensure that your strategy is always up-to-date. It’s like creating a movie of your company’s development. A reliable sparring partner for executives. A team that scans the environment and ensures that you seize opportunities and embrace risks in a timely manner. And all of this for a fixed monthly fee: Strategy as a Service.

The world is changing.
Are you ready for tomorrow?
