Strategy built
to last!
We guide ambitious organisations in creating focus on positioning, growth, direction, future-readiness and rhythm, so strategy is not a document but a movement.
They work with Jester Strategy on their strategy
Every organisation wants to grow, innovate and stay relevant. Yet this is easier said than done. Markets change. Stakeholder interests grow more complex. Internal interests shift. The external environment becomes more unpredictable. Initiatives pile up, priorities move and decision-making gets harder.
Strategy disappears in the issues of the day.
Doing more and working harder feels like progress, but without sharp choices the outcome stays mediocre. How do you stay on course in an environment where everything seems important?
We help organisations make sharp choices in positioning, direction and rhythm, so that energy, resources and leadership are put where they truly make a difference.
We make strategy work.
Strategy is not a snapshot. It is a continuous journey. With our offering we make strategy future-oriented, focused and executable.
Foresight
Be ready for what's next
Organisations operate in a world that changes faster than their planning cycle. We help boards look ahead and anticipate strategic uncertainties, so they understand what is coming and what that demands of their strategy.
Strategy
Sharp choices in direction and positioning
Insights and analyses only become valuable when they lead to choices. We help leadership decide what they will and won't focus on. The result: a clear, supported strategy that creates focus.
Delivery
Translating choices into concrete plans and a strategic rhythm
The biggest pitfall of strategy is abstraction. We make sure choices are translated into workable plans with a strategic rhythm that keeps you doing the right things. The result: a strategy that is supported and executable.
Jester Scan
Discover in 2 minutes where we can add value.
Describe your organisation and the challenge you face. Our scan frames the question and indicates which of our services (Foresight, Strategy or Delivery) are most relevant.
Client cases
What our clients say.
"Jester Strategy combines creative thinking with intellectual sharpness and discipline. They constantly challenged us to think beyond the obvious, without losing sight of the strategic reality."
Fou-Khan Tsang
Board member aaff
"Jester's team really made an impact. In a relatively short time we reached the sharpening of our strategy we were aiming for."
Marc Vangeel
CEO Telegraaf Media Groep
"I have to admit that at Sunweb Group we had already taken a considerable step in shaping our strategy, but with Jester Strategy we made a 'quantum leap' in what our strategy should be."
Mattijs ten Brink
CEO Sunweb Group
"Working with Jester Strategy was professional, pleasant and productive. They not only helped us refine our strategy but also make truly concrete and specific choices about our future directions."
John Thijssen
CEO Barenbrug
"Strategy is daring to make choices, and Jester Strategy helped us excellently with that. The team was always sharp and agile and challenged us in a positive way."
Jeroen van Hooff
CEO Koninklijke Jaarbeurs
"The approach of working with an intensive two-day Strategy Summit really worked for us. It allowed us to involve a broad group of colleagues and stakeholders."
Vanessa van der Vinden
Lead Link Consumentenbond
"With the scenarios, we are able to have the conversation about the future in a structured way."
Henny Mulders
ActiZ
"By developing concrete future scenarios we want to force our boards to prepare their choices for multiple possible futures."
Bert Hallink
Board adviser Ter Steege Groep
"Jester Strategy is the hands-on boutique that facilitates our strategy process and then implements it side by side with us. Smart, fast, skilled and above all deeply engaged!"
CEO
Continu Professionals
"Working with OGSM brings more methodical thinking and working, and we are making a significant step forward in internal collaboration and the joint monitoring and execution of the plan."
Bert Blaauw
Board member KleinGeluk
"Jester Strategy has a strong feel for our business and our market. While shaping our new strategy we managed to strike a good balance between renewal and feasibility."
Jan Bobbink
CEO Qlip
"Through our collaboration with Jester Strategy we set a sharp course for the future in a short time. This strategy strengthens our position in the SME segment and gives us the confidence to grow sustainably."
Johan Doornenbal
CEO LUBA Groep
"Jester Strategy helped us look at the future with sharpness and confidence again. They brought structure, asked the right questions and translated our ambitions into a clear course."
Gerard Verweij
CCO Hillfresh
"Our collaboration with Jester Strategy was highly insightful and engaging. We gained new perspectives on many plausible future scenarios, thanks to an approach that deeply involved a broad group of our staff and leaders as well as external experts. We were impressed by their ability to motivate and sustain that engagement through a series of workshops that delivered solid results we intend to leverage for a long time to come."
Ian Burgwin
General Manager, Electrical Safety and Technical Regulation, Energy Safe Victoria
Meet the Jesters
Meet the Jesters.
In the past, the jester acted as adviser to the sovereign. He held up a mirror where no one else dared, bringing the sharpness in decision-making the throne needed. Today we bring that role into the boardroom. We are the jesters of now, and we're happy to hold up a mirror for you.
Want to know what we can do for your organisation?
Book a no-obligation intro call, or take the Jester Scan first to quickly see where we can add value.
Stay in the loop.
Want to stay up to date on the latest trends and developments? Sign up for our newsletter. We're happy to share our knowledge and experience. A quick call works too, of course.