Become a Jester!
Create.
your strategy
Do you want to outsmart your competitors, seize opportunities or increase your competitive advantages? Create your strategy with Jester Strategy.
Control.
your strategy
A strategy is not a snapshot. It is a continuous process of reflection and adjustments. Control your strategy with Jester Strategy.
Challenge.
your strategy
Is your strategy ready for tomorrow? Do you have enough competitive advantages compared to others in the market? Challenge your strategy with Jester Strategy.
Create
your strategy
Do you want to outsmart your competitors, seize opportunities or increase your competitive advantages? Jester Strategy has created a proven methodology to answer your complex and strategic challenges in only six steps: the Strategy Cube. We give you structure, cohesion and a critical note during your strategy development. You know your business; we see the strategy. And that combination works every time.
Create your strategy with Jester Strategy
Control
your strategy
Strategy is not a snapshot. It is a continuous process of planning, implementation and thinking about results and adjustments. Strategy is not a photo; it is a film. To control the execution of your strategy, we set up two organizational cycles. First, an external cycle aimed to monitor the environment, exposing opportunities and averting threats. Second, an internal cycle to optimize the strategy. Together, these cycles result in clear goals to continuously learn from the process.
Create your strategy with Jester Strategy
Challenge
your strategy
Often strategies are only working on paper but not in practice. This can have three causes. First: your strategy is not complete. Your ambition is clear, but the planning is lacking. You know what you present to your customers, but not what sets you apart from competitors. Second: your strategy does not anticipate extreme circumstances. Think about severe scarcity, social instability or disruptive technology. Third: your strategy is not clear in the organization. People do not know the strategic goals. Put some pressure on your strategy and challenge it with our critics. Find out if you have a strategy; we like to challenge you.
Create your strategy with Jester Strategy
They already trust Jester Strategy






Scenario-planning.
For you, as an organization, it is difficult to read your external environment. It makes you blind to extreme circumstances. Scenario planning broadens your view at an early stage. Instead of certainties, scenario planning focuses on uncertainties. Scenario planning makes the unthinkable thinkable; it tests if your strategy is future-proof and provides a perspective that aims for action.
OGSM.
Strategic planning defines how your company gets from A to B. You make your strategy concrete with action lines. You determine the time and you make people responsible for different goals. The OGSM (Objectives, Goals, Strategies, Measures) model provides this structure. This way, you can shape the planning, monitor the progress and reflect on the results.
They already trust Jester Strategy
Jan Bobbink
Jan Bobbink, CEO Qlip
Peter Schrage
Directeur NV Schadeverzekering
“Jester Strategy made sure we made a quantum leap in determining our strategy.”
Mattijs ten Brink
CEO, Sunweb Group
“The collaboration with Jester Strategy helps us to look to the future in a structured and creative way. We made a future-proof plan and started a conversation within the university about how and where we work.”
Nico-Tom Pen
Portfolio manager at Vastgoed Universiteit Twente
“The strategy maps from Jester Strategy make our actions concrete to realize our strategy. We know the strategy will come off the paper by placing it in our annual plans.”
Herman Heijtmeijer
Financial director of Voergroep Zuid
“I have really enjoyed working with Jester Strategy. The goal was clear, people actively contributed ideas, and agreements were met. The result is something to be proud of, while this was done under great time pressure. And even now I can still call for support”
Jos van den Broek
Manager Bovag Rijscholen
Strategy as a Service.
Do you want a strategic team that can help you 24/7? A team full of experts who ensure that your strategy is always up-to-date? A solid sparring partner for your management? A team that scans the environment, lets you use opportunities on time and embrace risks? And all for a fixed amount per month? Strategy as a Service makes it possible for you!

About Jester Strategy.
We have more than eight years of experience in the field of strategy. With knowledge, innovative working methods and tools, we help organizations to become and remain successful in a continuously changing world. Jester Strategy works together with for-profit and non-profit organizations on strategy development, scenario planning and strategic planning. Our working method is always accessible with knowledge, expertise and contradiction. This is how we help organizations respond faster to change.
They create, control and challenge











The world is changing.
Are you ready for tomorrow
