
Luba Uitzendbureau is, with fifty branches across the Netherlands, the specialist for the mid-market, and helps businesses successfully fill positions up to vocational level, especially in sectors such as logistics, industry and engineering. After acquisitions by Gilde Buy Out Partners in 2016 and PROMAN in 2020, Luba had already taken significant steps with a sharpened strategy and concrete improvement plans. Those efforts delivered impressive results. Even so, new challenges arrived in 2023: an increasingly tight labour market, the rise of digitalisation and artificial intelligence, shifts in the market and pressure on results. This created the wish to look at the strategy again and set a fresh course to distinguish Luba Uitzendbureau and give it direction, so that Luba Uitzendbureau can keep growing and stay relevant in the future.
In a short and powerful three-month trajectory, Luba Uitzendbureau worked with Jester Strategy to revisit their course. Across several sessions, the core team, supported by Jester Strategy advisers, took a thorough look at the organisation and the market. The result: a clear strategic plan with clear choices for growth in specific markets. Luba Uitzendbureau is ready for the future.
"Working with Jester Strategy, we set a sharp course for the future in a short time. This strategy strengthens our position in the mid-market, contains clear choices and gives us the confidence to grow sustainably in a changing market."
– Johan Doornenbal, CEO LUBA Groep