Our view on strategy.
Strategy as a continuous learning process
Many organisations treat strategy as a plan made once every few years. After that, execution begins.
But in a world of technological acceleration, geopolitical uncertainty, resource scarcity and shifting markets, strategy no longer works that way.
We believe strategy is not an arithmetic exercise, but a continuous learning process.
Organisations continuously learn from their environment and from their own actions. From that learning process a strategy emerges that keeps evolving: a 'rolling' strategy that makes the organisation agile and resilient.
The double learning cycle.
We support organisations in setting up a double learning cycle. In this cycle organisations continuously adjust their strategy based on two sources of insight: the world outside the organisation and the experiences from execution.
Steering based on the environment
The first cycle focuses on the outside world. Together we explore trends and uncertainties. Think of geopolitical developments, the impact of technology or the choices of a competitor. By developing scenarios a better understanding emerges of the different ways the playing field can look.
Are we still doing the right things?
Steering based on execution
The second cycle focuses on execution. Together we reflect on goals, initiatives and results. A smart steering model and instruments like OGSM help translate strategy into concrete goals and actions, so learning and adjusting become possible.
Are we doing things right?
Strategy is never finished.
Of course we develop together a concrete, distinctive and supported strategy that is ready for implementation. Sometimes as a report, sometimes a video or a poster. The strategy always contains a concrete execution plan.
A strategy gives direction and energy and at the same time it should not be a static plan. It is a direction that develops through new insights from the environment and through execution in practice.
We're happy to support you in setting up a signalling function to detect impactful changes early, for example via an AI agent. We also help set up a rhythm of doing, learning and adjusting. We join annually to reflect on the strategy. That way strategy keeps getting better.
Our three pillars.
Foresight
Being prepared for what's coming
Scenario planning, contingency planning and signalling help you understand uncertainties.
More on ForesightStrategy
Sharp choices in direction and positioning
With the Strategy CUBE you develop a sharp, supported and executable strategy in six steps.
More on StrategyDelivery
Translation into concrete plans and strategic rhythm
Steering model, annual plan (OGSM) and planning & control keep strategy alive.
More on DeliveryYou know your business,
we know strategy.
Together and interactively we get to results. We bring the methodology, you bring knowledge of your organisation. That way we create a compelling strategy that the entire organisation gets behind.
Knowledge
Our books.
Foresight
Scenario planning in a week
This book shows how organisations gain grip on uncertainty with scenario planning and prepare for different futures.
Order here!Delivery
Bridging Strategy and Execution
How the OGSM one-page plan turns strategy into results, translating direction into concrete goals and daily execution.
Order here!Whitepapers
Our insights.
Deepening our view on strategy, more on our methodologies and insights from our colleagues.
