
In the past, the jester, the court fool, served as adviser and mirror to the monarch. He brought insight into developments outside the court and stimulated strategic adaptability.
From the conviction that every organisation benefits from its own jester, exploring the future, challenging strategy and strengthening execution, Jester Strategy was founded in 2013 by Michiel de Vries.
We wish every organisation a touch of jester. Not to entertain, but to keep you sharp. To give you grip in a fast-changing environment and to build resilient strategy that is supported by your team.
With our people, books, methodologies, innovative ways of working and tools we always make a difference.
Critical and curious
Down-to-earth and original
Bold, but without ego
We do it together, with client and team
Each with their own story and drivers
Our Jesters are happy to think along, with no strings attached, about your strategic question. A short conversation, sharp questions, and you will quickly know whether we can do something for each other.
Click on an adviser above for direct contact details.
You know your business,
we know strategy.
Working at Jester
Are you a strategist with a sharp analytical eye and a passion for guiding organisations through complex strategic questions? We are always looking for talent.
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Jester Strategy is based in Villa Amersberg in Amersfoort, an inspiring place where strategy comes to life. We also have an office in Perth, Australia, from which we support organisations in the Asia-Pacific region.