Scenario planning for social-impact organisations

MVO Nederland, the knowledge and network organisation for corporate social responsibility, has set itself the goal of making the shift, together with its partners, to a new economy by 2025: a world in which businesses operate in a climate-neutral, circular, inclusive way with fair trade chains. The world, however, is changing fast. Looking ahead, all sorts of uncertainties raise the question whether the targets will actually be met.

Together with a group of its frontrunners, MVO Nederland explored what the future of corporate social responsibility could look like. Two core uncertainties form the basis of the scenarios: is there sufficient public support for far-reaching measures? And can we mobilise all the people and resources needed to realise a sustainable economy?

This produced four very different future images, each sketching its own opportunities and challenges for corporate social responsibility. On the basis of the future scenarios, MVO Nederland set its Strategic Agenda and priorities, and invites companies and organisations to use this agenda and the scenarios themselves to get to work on corporate social responsibility.