Strategic challenge and innovation

With the covid crisis the travel market changed structurally. For Sunweb Group, that was the trigger to draw up a strategy that could deliver lasting results and break with existing conventions in the sector. A strategy was put together with concrete handles, but it lacked renewal and transformational business improvement. That is why Sunweb Group called on Jester Strategy.

In a short but powerful seven-week trajectory we supported Sunweb Group in sharpening their strategy. Across the weeks we ran intensive workshop days with a broad delegation from Sunweb Group. Following the CUBE methodology, we worked interactively to challenge each element of the current strategy step by step. The approach led, in a short time, to a challenging strategy with broad support.