Strategy programme with the Strategy CUBE

Voergroep Zuid is a cooperative in the south of the Netherlands. It produces feed for pigs, cattle, goats and chickens. With 750,000 tonnes of annual sales, Voergroep Zuid holds a solid position in the Dutch top 4. Developments in livestock farming are moving so fast that the management decided on a recalibration of the strategy.

Livestock farming is under strong pressure because of its environmental footprint and the growing attention to animal welfare. As a result the number of farmers in the Netherlands has been falling for years. The farms that remain are larger and more professional, and therefore a very different kind of customer.

Voergroep Zuid chose the Strategy CUBE to recalibrate its strategy. In a series of sessions the project group worked through every step of the CUBE. Alongside the project group, staff were involved through a sounding-board group. The strategic options were translated into strategy maps, inspired by the OGSM method.