Refreshing multi-year strategy across product groups

Telegraaf Media Groep (TMG), one of the largest Dutch media companies, has been through a turbulent few years. With the takeover by Belgian Mediahuis in 2017 and the arrival of the new executive board, several important steps have been taken to put the house in order. The executive board asked Jester Strategy to support a strategic recalibration for the three most important product groups: De Telegraaf, the regional dailies and the TMG digital portfolio.

The recalibration trajectory consisted of five phases: strategic questions, definition of starting points (design criteria), analysis (business model, reader research, best practices, scenario analysis), direction, and a plan based on the OGSM methodology.

Across the three product groups the recalibration led to a sharpened course, carried by the entire TMG management team. Via an online community set up for this purpose, teams stayed connected with one another and results and insights could be shared quickly.