Scenario planning in the housing market

Ter Steege Bouw Vastgoed is part of the Ter Steege Group, a family of 25 independent businesses in real estate, construction, trade and industry, and its construction and property arm is active in designing, building, financing, managing and maintaining buildings. Ter Steege Bouw Vastgoed has a strong position in the Dutch housing market and works for private clients, housing corporations, (commercial) landlords and investors alike.

With the Dutch housing market facing major challenges, including rising economic volatility, circularity, urbanisation, changing housing preferences, a growing shortage of skilled tradespeople and significant shifts in construction techniques, making future-proof choices for a business like Ter Steege is becoming increasingly complex.

By developing four future scenarios, Ter Steege has built a solid external touchstone against which the existing plans within its various business units can be tested. The scenarios help the management teams of the different operating companies break through existing thinking patterns by also considering alternative futures the business may end up in.

By continuing to monitor the likelihood of the four housing-market scenarios, Ter Steege Bouw Vastgoed also has a steering instrument that gives the executive team multi-year handles in weighing up current strategic opportunities and risks. The aim is therefore to give the future scenarios a fixed place on the agenda of the group's annual strategy day.