Strategic choices and decision making
The Consumentenbond helps consumers make the best choices and stands up for their rights, among other things by comparing and testing products and services, advocacy, collective claims and legal advice. With the current strategy (2022-2024) running out, the Consumentenbond wanted to renew its strategy. Challenges such as how to respond to changes like artificial intelligence and the shifting wishes of consumers were things the Consumentenbond wanted the new strategy to answer.
Just like last time, we applied our Strategy CUBE to support the Consumentenbond in strategy formation. This time however we chose a more interactive approach with a broader group across the organisation. We ran a Strategy Summit: an intensive, interactive two-day session that accelerated the process and increased buy-in. Various stakeholders took part in plenary and separate formats. The Consumentenbond's strategy team then worked together with Jester Strategy to build the strategy on the basis of the Strategy Summit's input.
"We are very pleased with our, now second, strategy process with Jester Strategy. The collaboration was very pleasant and effective, the process was tight and the sessions inspiring. The approach of working with an intensive two-day Strategy Summit worked well for us. We could involve a broad group of colleagues and stakeholders, and we were able to fully immerse ourselves in future scenarios, internal and external analyses and their impact on our strategy. Most importantly: we now have a strong final product setting our course for the next three years."
– Vanessa van der Vinden, Lead Link Customer Insights and Marketing Specialist