Mid-term review Qlip

Two years ago, Qlip set its strategy paper. To check in the day-to-day dynamics whether the choices made then are still the right direction, Jester carried out a mid-term review. That is how the course is sharpened further and Qlip can maintain and further expand its leading position.

Qlip is the Dutch market leader in safeguarding quality and food safety in the dairy industry and trade. It works across the whole chain, from farm to shop, to guarantee and improve the quality of dairy and dairy products. In 2015 Qlip drew up a set of future scenarios to think through trends and uncertainties. Underlying the scenarios were two uncertainties: how does confidence in food safety develop, and how fast does technology for decentralised (on-farm, in-factory) quality measurement develop? For the mid-term review the scenarios were evaluated.

With its Early Warning System (EWS), Jester monitored how the scenarios developed. In the EWS, change indicators are linked to trends and future scenarios. An expert panel of leadership, stakeholders, internal supervisors and staff assessed the change indicators. On that basis, two of the original four scenarios had become more likely over time. In the mid-term review, the strategies that fit precisely these scenarios are being strengthened.

Alongside evaluating the strategic direction using the scenarios, Qlip also thoroughly assessed the effectiveness of its current business. A portfolio analysis was carried out. All of Qlip's product-market combinations were mapped and assessed on strength and market attractiveness. This analysis produced a clear picture for an optimisation strategy: grow, improve the result, or reconsider.

The combination of all analyses led to an evaluation of the direction and effectiveness of the strategy. This provides the basis for further sharpening of the course in the current planning period and direction for the next.