From strategic direction to execution in the organisation

After setting the new strategic direction, the focus at Jaarbeurs shifted to translating this strategy into the organisation. The objective was not only to have a strong plan, but to bring it to life concretely across the different parts of the business.

Following the strategy summit, the strategy was worked out into concrete handles for the organisation. That meant translating central strategic choices into concrete objectives per department, clear priorities and initiatives, and clarity on roles and responsibilities.

This translation made visible how each department contributes to realising the strategy. The involvement of management and leadership during the trajectory ensured the strategy was not only understood, but also supported.

The result is a strategy that does not stay at the level of headlines, but is made concrete for daily practice.