From strategic dialogue to an executable OGSM
Together with Jester Strategy we took an important step in moving our strategy forward. They facilitated a joint board meeting in which we sharpened our mission, set our vision and laid the foundations for a concrete and steerable strategic plan in OGSM form.
The added value of Jester Strategy for us lay in the combination of sharp content, thorough preparation and strong process facilitation. They were able to translate abstract strategic questions into a structured and interactive conversation in which the board and the management team jointly arrived at clear choices and priorities. That created sharpness in the content as well as broad support.
With that we have laid a solid foundation for further strategy implementation and for delivering meaningful results for our members and the sector.
"In a trade association there is a real risk that board members get drawn too quickly into operational detail. Jester Strategy actively helped the board stay focused on the strategic level. That made the distinction between roles clear: the board on direction and boundaries, the management on execution. That role discipline brought sharper decision-making and shared accountability. It made responsibilities explicit and resulted in an OGSM that is not only strategically sharp but also executable."
– Jan Meerman, Managing Director INretail