Qlip is the market leader in testing, inspection, and certification within the dairy sector. Rapid developments are shaping the industry, from nitrogen regulations to plant-based dairy alternatives. Additionally, the COVID-19 pandemic has significantly disrupted operations over recent years. Previously, in collaboration with Jester Strategy, Qlip developed scenarios to further explore the anticipated contraction of the dairy sector. These scenarios underscore the urgency of offsetting declining revenues with new strategic initiatives, presenting several challenges and requiring clear priorities. To steer this strategic revision effectively, Qlip has enlisted Jester Strategy—a long-standing partner in strategic matters.
Jester Strategy introduces the 6 elements of a good strategy
Qlip possesses extensive knowledge and experience in-house, and Jester Strategy’s role focused on challenging the leadership and management to make sharp, mutually consistent choices. According to Jester Strategy’s approach, a sound strategy is built on six core elements: (1) the aspirations of management, (2) a clear understanding of the playing field, (3) a sharp view of differentiation, (4) choices regarding the vehicles to implement the strategy, (5) a check on economic logic, and (6) a phased roadmap for strategy execution.
Through a series of six workshops, the executive and management teams worked together to develop, test, and refine a strategy that is both practical and cohesive. The result is a clear three-year ambition accompanied by a practical, consistent roadmap.
“Jester Strategy has a deep understanding of our company and our market. In developing our new strategy, we have found a good balance between innovation and feasibility. I am very impressed with the results.”
Jan Bobbink, CEO
