The Alpha Group, a collective of 20 independently licensed financial planning firms, meets annually to exchange insights and foster learning. Acknowledging the industry’s ongoing evolution and the need for new products, services, expertise, and partnerships, their annual conference focused on sparking conversation around these changes. Participants were encouraged to collaboratively explore a variety of extreme yet plausible futures for the Australian financial planning sector. The goal was to apply scenario planning principles, helping attendees navigate the uncertainties and challenges of an ever-changing future.